Well, perhaps we baby boomer women are making an impact after. Actually, I had no doubt we would, after all we have changed so many aspects of society as we have progressed through life.
But the element I am talking about today is the clothing market. I had a couple conversations this past week that highlighted that we as baby boomer women have a voice and it is being heard. A friend of mine mentioned to me that Victoria Secret was changing its marketing approach, because it has lost of our generation's sales. Well, I like their product, but she is right so much of it is just too way out there for me. I want something I can wear and use. Well, I guess they finally figured it out that it is the baby boomer women who made them rich. Not our young daughters. Most of us have been purchasing their items for them from Victoria Secret as well.
Another conversation I had was with my daughter. She mentioned that several stores she once liked to shop virtually has no junior department at all now. Gradually it has gotten smaller and smaller. Well, I thought, I guess those stores have realized what generation has been purchasing their clothes, my generation. I somewhat felt sorry for my daughter, but felt a victory for women of my generation.
As we say at Bikinis and Bifocals, we want to feel good, look good and live a great life. PLUS we want a variety of nice clothes that make us look current, not foolish, and look stylish and great. It is nice to have more and more to choose from. It is also great to know the market is paying attention.
My next concern are those short jackets, with the cropped off sleeves, but that is another blog.
Have a great day.
2 comments:
ah. And i'm coming up with the challenge of finding clothes to fit my new body (since losing weight) and are age appropriate. Not having much luck (or maybe need to check out higher priced retailers). Why do 4s and 2s all want me to look like a quarterlifer?
I know or clothes that make you look foolish, or trying to be an age we are no longer. We just want to look good, say sophisticated ladies! There are some stores I refuse to enter because the clothes look as if they were only made for size 1. Chicos and Steinmart have some smart clothes.
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